Apple’s new iPhone pricing: How to get the best for your budget


In case you missed it, Apple has four new iPhone 12s to sell you. But the lineup is even more confusing and treacherous than the addition of a single extra model.

Let’s start with the iPhone 12 and iPhone 12 mini. Compared to the iPhone 11, you get a new smaller option, 5G, better cameras, and a thinner design, with pricing that’s pretty much in line with last year.

Here are the prices with a “customer discount” through Verizon and AT&T, which require a $30 activation fee, so you’re not actually saving anything:

iPhone 12 mini (Verizon and AT&T):

  • 64GB: $699
  • 128GB: $749
  • 256GB: $849

iPhone 12 (Verizon and AT&T):

  • 64GB: $799
  • 128GB: $849
  • 256GB $949

T-Mobile and Sprint buyers will actually pay $30 more, as will anyone getting an unlocked, SIM-free model. Here’s how that pricing looks:

iPhone 12 mini (Sprint, T-Mobile, Unlocked):

  • 64GB: $729
  • 128GB: $779
  • 256GB: $879

iPhone 12 (Sprint, T-Mobile, Unlocked): 

Gregory E. Crayton
Gregory E. Crayton has around 5+ years of experience in market research and consulting services for ICT & Semiconductor domain. He holds varied experience in market sizing and forecasting with varied models, competition landscape, consumer behavior analysis, opportunity analysis, product/company benchmarking, data mining, and others.

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