Apple’s new iPhone pricing: How to get the best for your budget

In case you missed it, Apple has four new iPhone 12s to sell you. But the lineup is even more confusing and treacherous than the addition of a single extra model.

Let’s start with the iPhone 12 and iPhone 12 mini. Compared to the iPhone 11, you get a new smaller option, 5G, better cameras, and a thinner design, with pricing that’s pretty much in line with last year.

Here are the prices with a “customer discount” through the four major carriers—Verizon, T-Mobile, Sprint, and AT&T—which require an activation fee of $25 or $30, so you’re not actually saving anything:

iPhone 12 mini (Carrier discount)

  • 64GB: $699
  • 128GB: $749
  • 256GB: $849

iPhone 12 (Carrier discount)

  • 64GB: $799
  • 128GB: $849
  • 256GB $949

But if you’re buying an unlocked, SIM-free model, you’ll actually pay a little more:

iPhone 12 mini (Unlocked)

  • 64GB: $729
  • 128GB: $779
  • 256GB: $879

iPhone 12 (Sprint, T-Mobile, Unlocked):

  • 64GB: $829
  • 128GB: $879
  • 256GB): $979

Maybe now we know why Apple trotted out a Verizon exec during the iPhone event to help launch the iPhone 12’s 5G capabilities. What’s even odder is that the pricing duplicity doesn’t apply to the Pros. You can get either the standard 6.1-inch Pro or the 6.7-inch Max for the same starting prices as last year with double the storage, and the tiers have decreased by $50 across the board to reflect that as well.

iPhone 12 Pro

  • 128GB: $999
  • 256GB: $1,099
  • 512GB: $1,299

iPhone 12 Pro Max

  • 128GB: $1,099
  • 256GB: $1,199
  • 512GB: $1,399
Apple
The iPhone 12 Pro is offered at the same price as last year’s phones, with or without carrier offers.

However Apple wants to spin this, it’s very out of character for an iPhone purchase. Apple is one of the few companies that doesn’t play carrier games, but that’s changed with the iPhone 12, and it’s a bit of a bait-and-switch tactic that might not sit right with longtime fans.

And that’s not all Apple is also still selling the iPhone SE for $399, as well as the iPhone XR and iPhone 11, both of which got a price cut. And to make matters more confusing, none of these phones include a power adapter or earphones anymore, only a USB-C-to-Lightning cable.

iPhone XR

iPhone 11

  • 64GB: $599
  • 128GB: $649
  • 256GB: $749

Put it all together, and Apple is selling 26 different iPhone pricing tiers, and the phones no longer include an adapter or earphones. With so many options, you might not realize you’re paying more than you should (or at least more than Apple advertises) for an unlocked iPhone 12.

iPhone SE: $399/$449/$549

iPhone XR: $499/$549

iPhone 11: $599/$649/$749

iPhone 12 mini: $699/$749/$849

iPhone 12 mini (unlocked): $729/$779/$879

iPhone 12: $799/$849/$949

iPhone 12 (unlocked): $829/$879/$979

iPhone 12 Pro: $999/$1,099/$1,299

iPhone 12 Pro Max: $1,099/$1,199/$1,399

Got all that? Sure the new iPhones may be faster than ever, but they’re also a confusing minefield of pricing pitfalls and options. Remember when buying a new iPhone was simply a choice of which color you wanted?

Gregory E. Crayton
Gregory E. Crayton has around 5+ years of experience in market research and consulting services for ICT & Semiconductor domain. He holds varied experience in market sizing and forecasting with varied models, competition landscape, consumer behavior analysis, opportunity analysis, product/company benchmarking, data mining, and others.

Related Articles

Motorola Edge S to launch on January 26 with new Snapdragon 870 processor

Motorola Edge S smartphone will be launched in China on January 26. Motorola has confirmed the launch through Chinese micro blogging site Vabo, besides...

Vivo Y20G with 128GB storage and 5000mAh battery launched in India

Vivo India has launched its new smartphone Vivo Y20G in India under the Y series. Vivo Y20G has been introduced in 6 GB RAM...

Hike closed as soon as Signal arrives, no longer exists on Google play store

Hike CEO Kavin Bharti Mittal announced earlier this year that he was going to close hike forever. Instead, the company is soon preparing to...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Stay Connected

0FansLike
2,508FollowersFollow
0SubscribersSubscribe
- Advertisement -

Latest Articles

Motorola Edge S to launch on January 26 with new Snapdragon 870 processor

Motorola Edge S smartphone will be launched in China on January 26. Motorola has confirmed the launch through Chinese micro blogging site Vabo, besides...

Vivo Y20G with 128GB storage and 5000mAh battery launched in India

Vivo India has launched its new smartphone Vivo Y20G in India under the Y series. Vivo Y20G has been introduced in 6 GB RAM...

Hike closed as soon as Signal arrives, no longer exists on Google play store

Hike CEO Kavin Bharti Mittal announced earlier this year that he was going to close hike forever. Instead, the company is soon preparing to...

Samsung brings new smartphone with 7000mAh battery

Samsung has recently marketed its most elevated Galaxy S21 series. Under this series, the company has l three new smartphones Galaxy S21, Galaxy S21...

WhatsApp Privacy Policy: WhatsApp delayed new privacy policy after users outrage

The company has decided to postpone it after strong criticism of whatsApp's new privacy policy worldwide. Recently, the WhatsApp had updated its privacy policy...