Impossible Foods is experimenting with a dairy-free alternative that tastes and behaves like cow’s milk

Impossible Foods during a digital press conference on Tuesday announced it is working on a plant-based alternative to cow’s milk. The research is part of a bigger initiative that’ll see the company double the size of its R&D team over the next 12 months. And they’ve got the cash to do it, too, having raised some $700 million in funding in 2020 alone.

As CNBC highlights, there are no shortages of non-dairy alternatives already on the market such as soy and almond milk. Impossible Foods’ product, dubbed a prototype at this stage, will look to replicate some of the things that consumers enjoy about cow’s milk – namely, the taste and how it behaves.

Impossible CEO Pat Brown told journalists that he simply doesn’t like the taste of soy milk.

“The plant-based alternatives that are out there are inadequate,” Brown noted. “The reality is that if they weren’t, there wouldn’t be a dairy market.”

What’s more, some plant milks don’t play well when added to hot coffee and can curdle.

Non-dairy milk could be a good fit for Impossible Foods as it looks to expand beyond meat alternatives. According to the NPD Group, milk consumption was part of 15 percent of all eating occasions in 1984 but fell to just nine percent by 2019.

Still, there’s money to be had, especially in alternatives. Last year alone, non-dairy milk products were a $1.8 billion market. Even if Impossible Foods could capture a small percentage of that market, it’d be a lot of money.

Impossible Foods didn’t provide a timeline for the launch of its alternative milk product.

Beau S. Laub
Beau Laub is CEO of wish tech, a top app development company in New York and India, having a team of the best app developers who deliver the best mobile solutions mainly on Android and iOS platforms. He regularly contributes his knowledge on leading blogging sites like app development companies.

Related Articles

Bollyshare 2020: HD Bollywood and Hollywood Movies Download

As it seems, the web has appeared as one of the biggest blessings for the movie watchers. There are many platforms where movies are...

3movierulz 2020: HD Bollywood Movies, Hollywood Full Movies Download

Have you ever wondered why online movie streaming services are gaining never-ending popularity in recent times? It's because people get access to an unlimited...

Microsoft begins rolling out Windows 10 version 20H2

Windows 10 users running version 1903 or later can now update to Microsoft’s latest publicly available build - Windows 10 version 20H2. The October...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Stay Connected

0FansLike
2,453FollowersFollow
0SubscribersSubscribe
- Advertisement -

Latest Articles

Bollyshare 2020: HD Bollywood and Hollywood Movies Download

As it seems, the web has appeared as one of the biggest blessings for the movie watchers. There are many platforms where movies are...

3movierulz 2020: HD Bollywood Movies, Hollywood Full Movies Download

Have you ever wondered why online movie streaming services are gaining never-ending popularity in recent times? It's because people get access to an unlimited...

Microsoft begins rolling out Windows 10 version 20H2

Windows 10 users running version 1903 or later can now update to Microsoft’s latest publicly available build - Windows 10 version 20H2. The October...

Gone But Not Forgotten: Compaq

While computers had finally made the big jump from machines that took up the better portion of a room to something that could fit...

Apple releases iOS 14.1 with support for iPhone 12, 10-bit HDR, and bug fixes

Apple has release iOS 14.1, a sort of intermediary release between the big iOS 14 release a month ago, and the iOS 14.2...